Becoming a professional internet marketing consultant is a

business opportunity that individuals who are well-versed in e-

business and internet marketing may be interested in pursuing. If

you are new to internet marketing, you could certainly become a

professional internet marketing consultant; however, a lot of

preparation is needed because providing professional services as

an internet marketing consultant requires knowledge and

experience with a variety of different types of internet


If you are interested in become a professional internet marketing

consultant you should analyze your internet marketing skills,

identify your strengths and weaknesses, and craft a plan for

educating yourself and strengthening your internet marketing

skills in areas that are lacking. Developing your expertise in

the field of internet marketing prior to offering services as an

internet marketing consultant is crucial.

As an internet marketing consultant you will come in contact with

a variety of clients with varying levels of knowledge about

business and internet marketing. Some will be completely new to

business and will need basic guidance from their internet

marketing consultant in regard to basic business matters as well

as entry-level internet marketing concepts. On the other hand,

you may have business professionals who are seasoned in business

and marketing but are clueless about internet marketing. Last but

not least are the e-business professionals who commission an

internet marketing consultant for research, planning and internet

marketing services including management of marketing campaigns.

As an internet marketing consultant you can provide full-service

consultations, or you can target specific internet marketing

areas in which you have gained expertise. Sometimes the latter is

best because not only is there less for you to learn which

enables you to truly provide expert services, but a narrowed

scope of services can also provide a niche market which gives you

potential for developing a thriving practice as an internet

marketing consultant.

Niche areas you may wish to pursue as an internet marketing

consultant include:

1. Market research

2. Preparation of marketing plans and/or business plans

3. Search engine optimization

4. Pay-per-click campaign management

5. Email marketing

6. Viral marketing

7. Link campaign management

8. Ezine advertising

9. Newsletter publishing

10. Distribution of expert articles

11. Media campaigns

12. Copywriting

13. Website development

14. Web hosting

15. Coaching services

16. Training and education

17. Publication of internet marketing books

18. Operation of a subscription service with

information about internet marketing

These are all services that an internet marketing consultant may

offer. The service menu for an internet marketing consultant may

focus on one specific type of internet marketing, a few different

types of services, or full-service internet marketing

consultation that includes all of the suggested services and even

more. While providing some of the service offerings would require

an internet marketing consultant to pursue self-development

opportunities through continuing education and experience, some

areas are easy to master without extensive experience or


When you specialize in a specific area of internet marketing, the

fact that you are specialized can actually build your credibility

as a professional internet marketing consultant. You can also

participate in online forums about internet marketing or publish

expert articles about internet marketing which can position you

as an expert in internet marketing consultant further building

trust and credibility which will enhance your business through

word of mouth referrals.

With the exception of web hosting, no expensive equipment is

needed to provide services as an internet marketing consultant.

To provide services as an internet marketing consultant you will

need access to various resources and publications which will keep

you abreast of changes in the internet marketing industry. Basic

computer equipment and some specialized software may also be

necessary. The most important factor to remember is – to be a

professional and credible internet marketing consultant you must

develop expertise in whichever area of internet marketing you

wish to consult in.

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