Byron Read

Restaurant study...why are most doing it all wrong?

Restaurant study…why are most doing it all wrong?

I went on a first appointment with a prospective customer a few years ago and started talking about some ideas about getting this particular business off the ground. During the "needs analysis" portion of the conversation I started asking questions about profit margin, expenses, goals and quickly realized that they didn't have specific answers for any of these questions. How was I supposed to put together an advertising budget when ultimately this particular customer didn't even know what they needed to bring in to break even?

How can you manage it if you’re not measuring it?

I talk to many business owners during the course of my days and I have met many that insist on leaving an offer out of their advertising. These are usually the same businesses that consistently use cliche's in their ads like "great customer service", "low prices", "experienced", etc...and too many words similar to a laundry list. No wonder they have no idea if their advertising is working or not. So really how important is an offer in advertising?

How important is the offer in your ads?

retail business boring

Why is the retail so boring?

Ever wake up in the morning and while you are getting ready for the day stubbed your toe on the bedpost? Or maybe you spilled your coffee on yourself on the way out the door? Or every song on the radio is not to your liking AND you think..."my day is going to be BAD because it's not starting off so good"

Positive thinking is essential…everyday!

The trouble with Groupon

NEPA Marketing