Over the past several years managing everything that goes into a modern SEO program and keeping up with the ever-changing search landscape can be a huge challenge for smaller businesses and organizations, but working with an expert in modern SEO can help you get the results you want.
The new rules of today’s local SEO can help you get more organic visits, more leads, & measure real results, not just your sites keyword rank but your return on investment. The only problem is your website needs to follow these rules first to implement a truly effective SEO program.
Local SEO Rule #1 – Modern Website
- Prominently feature your address or service area, a strong CTA, and visible contact forms on each page, your page should always include your contact number and contact form in order to drive conversions.
- Update your site with a professional design, modern technology, and clear navigation – and refresh it every two years.
- Your sites content should provide your visitors with helpful, informative content about your organization, products, and services to maximize conversions.
- Ensure your site is visible and easily navigated on a mobile or tablet browser.
Local SEO Rule #2 – Optimize Your Site for Search
- Create a list of the topics & keywords based on your primary product or services and the geographic locations you want to reach.
- Use the list to post relevant, optimized content about your main topic, keywords, and tie them into your geographic keywords. Example topic: “How Scranton Businesses are adapting to the newest Website SEO standards”
- Take advantage of your site’s metadata like page titles, meta descriptions, & alt text for your images with your target keywords & locations.
- Use local semantic markup in your website’s source code, this would include your business type, contact number, business name, address, website URL, image, and hours.
Local SEO Rule #3 – Claim and Update Social Sites & Local Listings
- Claim and Update top social media sites like Yelp, Facebook, Google+, & Twitter and use it to publish your website’s content. This will create brand awareness and drive engagement such as comments, likes, & shares.
- Regularly audit your business information on local directories and other sites across the Web for accuracy and make sure any issues are corrected and all listings are up to date.
- Make sure that all of your information is consistent on all of your social sites, your brand message should be the same on every platform.
Local SEO Rule #4 – Maximize Conversions and Measure Results
- Quickly respond to new leads and follow up with calls and emails to convert new contacts into new customers.
- Track the keywords and site referrers that are bringing in leads to know what keywords and referrers are working best.
- Measure which of your SEO leads become customers and determine lifetime customer value vs the investment or time that was spent developing these new customers to calculate your ROI.
We Can Help You Put these New SEO Rules into Action
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