Many businesses may still consider mobile marketing as something that they don’t have to worry about yet. It’s on their radar, but there are more important marketing methods that need to be focused on, like email marketing and SEO.

 But these people are wrong. Mobile marketing is here, and it isn’t going anywhere. To avoid being left behind, have a look at some of the reasons why you should be taking mobile marketing seriously:

Bigger potential audience than ever before

More and more people are using smartphones, and they’re using them more and more frequently. Over three quarters of the population now own a smartphone device, that’s a potential audience of over two hundred million consumers. According to a recent study by analytics firm Flurry, US consumers are now on their smartphone for as much as 5 hours each day. If you integrate mobile marketing into your strategy, then you’ll be able to target consumer groups from the largest potential base possible.

A more personal approach to marketing

Given how personally attached people become to their smartphones, mobile marketing offers an unmatched level of intimacy between brand and consumer. This closeness means the more persistent nature of some traditional marketing methods is avoided. Mobile marketing allows you target specific people at the right time and at the right place.

Mobile for commerce

As smartphones continue to dominate society, more and more people are now using smartphones to shop. As many as 4 in 5 of us use our smartphones to make purchases, and many people feel this improves the overall shopping experience. Mobile marketing represents a chance for companies to take advantage of this growing revenue stream.

Mobile and SMS marketing

SMS marketing represents something of an untapped goldmine brands need to be taking advantage of. Numerous studies have shown that SMS outperforms email with an open rate of as high as 96%, with 90% of those messages being opened within the first 3 minutes of being sent. By incorporating mobile and SMS marketing, you can be reaping the benefits of these amazing statistics.

Mobile tied to SEO

If you find your SEO hurting but can’t figure out precisely why, it may be because you aren’t putting enough effort into your mobile marketing. For the past couple of years, Google has been penalizing sites that it considers not to be “mobile friendly” enough.

So, if your website doesn’t have a dedicated mobile design, or isn’t taking advantage of any mobile marketing channels, you may find yourself slipping down those search engine result pages as a result.

Mobile opens the door for new kinds of content 

As smartphones continue to become more complex and powerful, the opportunities for creating innovative types of content. The recent trend in 360 degree video and VR advertising is likely to continue to grow as technology improves.

Innovative content like this captures people’s imaginations and holds their attention. People watch 360 degree video adverts longer than they do standard ones, and they’re also much more likely to share them with friends and embed them on their blogs.