There is a heck of a lot that you can accomplish in just 365 days, especially when it comes to marketing your business. The internet has made this easier than ever. Let’s take a look at what you should be doing in 2016.
Have you started to bid on keywords related to the product you are selling or the service you are offering? Google now processes more than 40,000 search queries every second on average, which translates to more than 3.5 billion searches per day. People are clearly looking up information on the search engine behemoth before making a purchasing decision. Bidding on the proper keywords targeted towards your demographic and region can drive instant new business, if executed properly.
Online video advertising is on the verge of explosion. It seems that right now, only larger businesses with a substantial advertising budget are investing in video advertising, but this doesn’t have to be the case. Facebook revealed that the number of videos posted to the platform per person in the U.S. has increased by 94 percent over the last year. Homepage videos are shown to increase conversion rates by 20 percent or more.
It’s official: Google says more searches now take place on mobile versus desktop. Is your website mobile friendly? At this point if your website is not mobile friendly, simply put, you are seriously harming your business. Make sure mobile becomes a focal point for your business in 2016.
Create an email template for your business to send out personalized messages to satisfied clients or customers. Studies show that 90 percent of customers’ buying decisions are influenced by online reviews. Ensuring that that your Google+ and Yelp pages portray your company in a positive light will help generate more business for your company.
A lot of these tips were on lists of things to do for digital marketing in 2015, at this point in 2016, if you are not doing most or all of the things on this list, your business is behind your competitors. If you aren’t technically proficient, you can easily hire a company to take care of all of this for you for very little money. Don’t be the business that gets left behind because you don’t see the future coming.