Many businesses create websites that are provided by companies that state they will use SEO techniques to get the website to appear on the first results page of an internet query. Even though their website may appear on the first results page, their business may find that only a little traffic is coming to their website.
What they don’t realize is that 42 percent of the customers respond to the first position on the first page. Nine percent of the Customers respond to the second position on the first page. Six percent of the customers respond to the third position on the first page. And four percent of the customers respond to the fourth position on the first page.
There are SEO techniques that can be used to not only get a website to the number one position on the first page, but can fill all the positions on the first two or three pages.
The first technique is to use two tools that track the rank of a website. The first tool is the Google Rank Tool. In order to increase the rank of a website, links need to be acquired from other websites that have a Google rank of 3 or greater. The tool can be used to determine the Google rank of other websites.
To get the tool, go to http://www.toolbar.google.com.
The other tool is the Alexa Rank Tool. The Alexa ranking is a number from 29 million down to 1, where 1 is the highest rank. Alexa rates sites every day so that a business can track the Alexa rank every day. At first the website may be ranked at 29 million.
As SEO techniques are applied, the success of the techniques can be monitored using the Alexa Rank Tool. This can be downloaded from http://www.alexa.com.
Once these two tools are acquired, SEO techniques can be used to increase the rank of the website.
Some of the techniques are:
1. Submit the website to the major search such as Google, Yahoo and Bing. Most of the SEO programs do this for websites by either giving them the internet addresses where they can do this or by automatically submitting the websites to the search engines.
2. Write articles to “article posting sites” like EzineArticles.com. Many of these sites are rated high by the Google Rank Tool.
3. Submitting a classified ad in a site like Craigslist. Many classified ad sites are rated high by the Google Rank Tool. By submitting an ad to Craigslist, the business will get a link from a site that is ranked above 3 by the Google Rank Tool.
These are three of the many techniques that should be used to increase traffic to the website of a business.