If you’re a newcomer to social media, you may wonder: what are some of the best practices for building and engaging with my audience? Fortunately, the answer is easier than you think.



Building and engaging your social media audience in Scranton


Social media is a powerful tool. It has the power to transform your social media marketing service in Scranton, for example, or topple a regime in the Middle East. Whatever the case, standards have emerged in recent years. These standards can help you build and engage with your audience more effectively.


Step 1: Know your audience


One advantage of social media advertising (over, say, traditional media) remains its ability to track and document what audience is following you. For example, is your audience male or female? What are their interests? Where are they from? This demographic information remains an invaluable resource, allowing you to engage with your audience in a more targeted way.


Step 2: Post at the right times


It’s a well-established fact: various social media platforms (i.e. Facebook, Twitter, Instagram and Google+) are used at different times of the day. Facebook’s highest traffic occurs, for instance, between 1 – 4 p.m., whereas most people are on Google+ between 9 – 11 a.m. Make note of this and post accordingly.


Step 3: Engage your audience


In the English language, sentences do many things. They can form a question (“How are you today?”) or make a statement (“I am fine, thanks.”). What’s more, sentences can also express emotion (“I am angry!”). This simple grammatical fact is a powerful one. Use it to your advantage when engaging with your audience.  Ask questions. State facts. Express yourself.


Step 4: Use varied content


Text, images, video, audio—these are all examples of useful content that will make for more interesting posts. In the form of quotes, text inspires and educates. Images create emotion. And multimedia such as video and audio entertains and engages. With an arsenal of content mediums such as these, you can combine them, for instance, to create memorable tweets, updates and posts for your social media marketing in Scranton.


Step 5: Be patient


As the old saying goes, “Rome wasn’t built in a day,” and your social media marketing firm in Scranton won’t be either. It takes time—in some instances weeks or months—to build your audience. Remember: with every post, tweet or status update, you are building your audience.