Now that we are in the last month of the year, it can only mean that the holidays are very nearly upon us. People up and down the country start entering into the festive spirit, decorating their homes and getting more and more excited.

At the same time, in marketing departments up and down the country, marketing teams will be trying to craft the perfect marketing plan to make the most out of the holiday period.

At PRM Ad Group Inc., we know that it can be difficult to craft an effective social media marketing campaign at any time of the year, let alone the holidays. So, her are 4 tips to help you nail your social media marketing this festive period:

Plan ahead

Really, this is something you should already have been doing, but it is never too late to start! Make a schedule of all the posts you want to make during the festive period, making sure you hit all of the key dates. This can be especially helpful if your campaign focuses on a range of holidays, rather than just Christmas.

Planning your posts out in advance is a great way to save time in what can be a very stressful time of year, and means you will have more time to check over your content and make any necessary adjustments.

Create unique holiday content

Instead of trying to put a festive spin on content you would usually put out any time of year, try creating unique content specifically for the festive period. You could run Christmas themed competitions, or plan a number of posts to count down towards the holidays.

The closer we get to Christmas, the more holiday themed content you will see filling up the news feeds of everybody’s social  media pages, so think about creating attention grabbing content – like animations –  to really stand out from the crowd.

Incorporate the holidays into your image

As the holidays approach, revamp your social media to include festive touches in your profile and banner pictures.  You should be posting more visual media during this period, so remember to always try and keep it festive themed, as this will connect more with your audience.

Remember that if your business uses different social media channels, try and keep any visual changes you make consistent across all channels, as this will keep your brand cohesive.

Make it personal

When every business out there is posting festive variations of their standard posts and adverts, creating more personal content can be another great way to be heard above the noise.

Since the holidays are also the season of office parties, it is also a great time to craft content that showcases some of your employees. Sharing appropriate photographs from office parties or asking employees to create posts explaining how they celebrate the holidays is a great way to build a strong, human connection with your audience.

Remember to visit PRM Ad Group Inc. for all of your marketing needs.