Technology has dominated almost every household and establishment, thus the corporate world is continuously challenged to adapt with such innovations. Gone are the days when simple and conventional promotional strategies are enough to secure customer patronage. To withstand the prevailing competition, it’s best to familiarize oneself with the latest trend in advertising – Internet marketing.
Internet marketing defined
Contrary to traditional offline means of promotions, Internet marketers capitalize on the large audience a single ad could reach. One’s options are significantly vast. Let’s look at the basic foundations of Internet Marketing:
- Search Engine Optimization (SEO) – Given a specific term, search engines such as Google, Yahoo, and Bing will rank website contents based on relevance. This technique involves strategic placement and density of related words to boost the visibility of one’s page. To maximize SEO, it’s best to complete your site with appropriate keywords, high quality content, quick loading time, images, and videos.
- Content Marketing – This involves the establishment of a brand’s identity through providing brief yet comprehensive details about an offered product or service. Such approach is believed to boost a potential customer’s trust and reliance on a company. Grammar, composition, and quality are essential factors to make Content Marketing a success.
- Social Media Marketing – While most people see social media as a mere communication tool, Internet marketers consider it an opportunity to connect with active netizens. Sites such as Twitter and Facebook allow the creation of pages or accounts that can advertise your products and services. In addition, they also offer packages in which the visibility of your posts can be boosted in exchange for a certain price.
Exclusive advantages of Internet Marketing
- Large scope – One online promotional material can potentially have a global audience. Contrary to traditional marketing that can only reach clients near your area, that of Internet marketing are significantly larger in scope.
- Flexible and simultaneous – Online marketing can accommodate numerous potential clients all at once. For instance, a web data base can provide relevant information to a limitless audience as compared to a telemarketer that can only deal with one.
- 24 hours marketing – Promoting your products and services on the Internet are not restricted with time constraints. Even when your operations are closed for the day, online advertisements still continue doing what it is designed for – attracting more customers.
- Lower costs – Zero capital is needed when you plan to create a social media account for your business or when you opt to put up a personalized blog. In contrast, offline marketing such as mass media ads, posters, and flyers can be rather costly.
- Precision marketing – Specialized forms of Internet marketing allows you to customize who specifically your ad will be visible to. This can be based on varied factors such as location, gender, age, and interests.
Customer segmentation – Internet marketing also allows you to collect details about users who made contact with your advertisement. These information can be maximized in deciding what aspect of your product or service must you improve to better satisfy the needs and wants of specific customers.