Hiring a Google partner to create and manage your organizations Paid Search is an investment that is well worth making.
Why you should look for the Google Partners Badge![divider slashed]
Google sets high standards for companies aspiring to become partners; this ensures that only knowledgeable, experienced professionals are able to make the cut. What is more, companies must keep up with ongoing requirements in order to retain their status.
|Requirement||What you need to do|
|Company profile||Create and complete a Partners company profile so we have the information necessary to list your agency on Google Partner Search.|
|Certification||Get certified in AdWords to show that you and your colleagues have advanced AdWords knowledge.|
|Spend||Meet the Spend requirement across your managed accounts to show that your agency has a healthy amount of activity.|
|Best practices||Implement the recommended best practices in your client accounts to demonstrate that you’re maximizing their AdWords performance.|
Certification – To fulfill the certification requirement, your agency needs at least one of its affiliated members to be AdWords certified. To get certified, an individual must score above 85% to pass the Fundamentals exam and 80% on one of the advanced exams — either the Advanced Search or Advanced Display exam. To stay certified the advanced search exams must be renewed every year and the fundamentals exam every 2 years.
Spend – Having an active and healthy book of business lets us know that your agency will stand the test of time. We’ll check your My Client Center (MCC) account for several indicators of business health, including the following:
- At least US $10,000 in total AdWords spend over the last 90 calendar days.
- Spend activity in at least 60 of the last 90 days.
- Your account must be at least 90 days old.
Best Practices – Before being a Google Partner an agency needs to demonstrate that they’ve mastered the essentials covered in the Google certification exams and that you’re maximizing your clients’ campaign performance.
How it works
We review your client accounts to make sure your clients are getting excellent service, including the type and frequency of the changes you’re making, client retention, and whether you’re making the most of your clients’ budgets. We review your client accounts from the time they were linked to the MCC, even if they were linked before the Partners program started.
PPC vs. SEO
SEO will always be an important aspect of getting traffic to your site. The problem is it’s no longer enough on its own. Every year Google is making it increasingly harder and harder to get a high organic search ranking without the assistance of some paid advertising. There have also been several studies that have shown that most individuals who are serious about purchasing a product or service click on sponsored search engine results rather than organic ones.
If you organization depends on the internet for its revenue should invest at least some money in a PPC advertising campaign. The problem is this type of advertising is more complex than it appears. There are hundreds of options & settings to pick from and Google makes it every easy to blow through your budget quickly. This is were having a Google Partner will benefit your organization. Google Partners are well versed in making online advertising profitable and can help any type of company.
Partners, unlike many uncertified PPC advertising companies, are knowledgeable, experienced professionals in their field who can help you get more site visitors and significantly boost your conversion rate.
If you do pick an agency who says that they are Google Adwords Certified make sure that you get proof!
After your business has qualified for Google certification they will also provide a profile page for your agency. Every agency is provided a profile page and it is live within 72 hours.
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