In today’s multimedia world, your marketing strategy has to encompass a variety of activities. On top of blogs, articles and social media, you should also be looking at video marketing

The problem is, few of us enjoy being interviewed. Authentic engaging with your audience is vital to the success of your marketing, which is why you have to be sure you’re coming across the right way in your videos.

It doesn’t matter if you’re presenting a new product, talking about a service or being interviewed as a subject matter expert, you have to be able to showcase your company’s personality (and yours).

How do you do that?


Your video has a purpose (it would be pretty pointless if it didn’t).

Your audience is watching you because they have a need that has to be fulfilled, so make sure you give them what they want.

If your video just talks at them, telling them how great your company is, it will sink like a stone – no one wants to hear you bragging.

Instead, they want you to show them how you’re going to make their life better.

Be yourself

You’re an expert, but you still have a personality.

Make sure you face the camera, so it looks as though you’re addressing your audience directly. Relax and be yourself. Talk as if you were in front of your audience hanging on your every word. Don’t be stuffy, instead chat, be light-hearted, and above all inject some personality into the interview and be yourself.


Customers are more likely to trust a person than a brand, so make your interview real by offering real-life examples of your product or service in action.

Tell them about problems other customers have faced and how you’ve helped them. Tell them what the outcome was and how you made a difference.

It’s real stories such as these that convince people to buy.

Is anyone listening?

Why are you creating this video:

  • There’s a news story everyone is commenting on, and you don’t want to be left out
  • All your competitors are doing videos so you thought you should too

You customers aren’t stupid. They’ll know if you’ve just jumped on the bandwagon. Make sure you create videos that are relevant to your audience, cover the material they want to know about, make your point and then sign off.

Video marketing is a great way to show people how your company can help them and the people behind the brand.

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